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Yes.
In celebration of Taylor Swift’s Minneapolis performances on June 23 and 24, 2023, the Minnesota Department of Transportation updated electric highway signs with “Taylor Swift related” content for the week, MnDOT spokesperson Anne Meyer confirmed.
One sign read, “Cut off? Don’t get bad blood. Shake it off,” in reference to Swift’s songs “Bad Blood” and “Shake It Off.”
As part of an initiative launched through the Minnesota Towards Zero Deaths program in 2018, MnDOT displays a new safety message every Monday. A panel of people help determine what messages will be used, which “often have tie-ins to holidays, events, etc.” Meyer said.
MnDOT Message Mondays range from pop culture references to jokes about weather changes.
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Sources:
- DocumentCloud MnDOT on Taylor Swift Signs
- YouTube | FOX 9 Minneapolis-St. Paul MnDOT uses T Swift puns on message boards
- Youtube | Taylor Swift Bad Blood ft. Kendrick Lamar
- YouTube | Taylor Swift Shake It Off
- Toward Zero Deaths About Minnesota TZD
- Instagram Message Monday Post
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