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Breaking down the numbers: How readers keep MinnPost running

You hear it from us all the time: MinnPost relies on the donations of readers like you. This is as true now as it always has been, which is why we’re turning to you again today.

But first — let’s dig in to how our work is funded:

  • 56% individual donors (readers like you!)
  • 19% corporate and foundation support
  • 9% events
  • 16% advertising and sponsorship

As you might imagine, our primary expense is our talented and hardworking staff. One way to look at this: of our 16-person team, eight salaries are paid by you, our readers. Plus, expenses like rent, website hosting and other technology add up and are important parts of keeping our newsroom going strong. Donations from individuals like you make up over half of our revenue and are vital to our daily operations.

Imagine MinnPost without half of our funding. That’s half of our staff, half of an office, half of a website. Our in-depth, independent journalism just couldn’t happen without reader support. Donations of all sizes add up to make our critical work possible. If you value the work of our nonprofit newsroom, will you make a donation today?

>>I’LL SUPPORT MINNPOST

P.S. We’re 24 days away from the end of 2023, and we still have a ways to go to reach our year-end goals. Will you step up with a donation now to help us get there?

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